The Yigal Azrouël RTW Spring 2010 collection combined signature Yigal knits, like the oversized parka and the tailored zipper jacket, and new elements he describes as “slashed with scalpel precision”. The garments look as though they had been attacked with a pair of scissors and yet the harshness of the geometric cuts are softened with the light material and neutral colors. Eruptions of bright hews came down the runway ever so often, but overall, the collection remained neutral with black, white, tan, and grey. After the show, Yigal explained, “The collection is more feminine than before but also has a strong masculine way. It’s how I see women this season, more strong, but feminine, architectural.”

Author: Ashley Eyzengart

KNOT IT, BELT IT, PIN IT, WRAP IT, DRAPE IT – the slogan for the new DKNY Cozy puts it simply for a sweater whose options are never ending. The Cozy is stylish and refined for the modern woman at any age attending any occasion. The Cozy comes in a number of colors and different fabrics that range from the simplicity of a classic black or white to the lively hews of hot pink and fire red, and from the lightness of linen to the soft warmth of cashmere with every weight of fabric in between.

With over a dozen different ways to wear the Cozy, DKNY has recently launched an iPhone application that features twelve short videos to show you how to fashion your sweater with the push of a button. It is your own personal fashion stylist that goes everywhere with you. You can leave for work wearing the Cozy one way and with the help of your cell phone or iPod, you can go out afterwards for drinks with a whole other sleek look. The hi-definition, well constructed, easy to understand, and forward thinking instructional videos are sure to be copied by many more designers in the future, but for now, we can thank DKNY for this chic wardrobe solution.

Author: Ashley Eyzengart

Who needs another little black dress when you can wow a crowd with one of Mara Hoffman’s jaw dropping silk print designs? With a style that can only be attributed to Hoffman, every dress that came down the runway this past New York Fashion Week in her RTW Spring 2010 collection was flirty, energetic, and original. The draping, braiding, and twisting techniques she used only serves to further accentuate a woman’s body in all the right ways. From Los Angeles to New York, her looks have been worn by Kate Hudson, Naomi Campbell, and the women of Sex in the City. The youthful vibe, the bright colors, and the fantastical prints make Mara Hoffman’s dresses the ones to watch for in the upcoming spring and summer seasons.

Author: Ashley Eyzengart

A day before Marc Jacobs revealed his RTW Spring 2010 collection, he said, “It’s not just about selling clothes, it’s about giving people things to dream and romanticize about.” He did just that with his fearless attempt to combine elements and styles that many would say are unimaginable together. New York Girl Style covered this past New York Fashion Week and the Marc Jacobs show was one of our favorites. The models, with their tight ballerina buns and Kabuki styled make-up, glided down the runway with each look more daring than the one that preceded it. The show started with a raincoat and quickly transgressed to layers and layers of chiffon, brocade, cutouts, satin lingerie as outerwear, pearls, pearls, and pearls, and an omnipresence of ruffles. Marc Jacobs succeeded in giving us something to dream about, what he could possibly come up with next.

Author: Ashley Eyzengart

And another preview that we attended: Tommy Hilfiger invited us to take a closer look at the new spring/summer 2010 collection. We were totally captured by the pastel and safari colorscheme that gave us an instant summer feeling.

The styles carried the typical, uncomplicated Hilfiger signature. American understatement style meets global Jet-Set. The pastel colors and art-deco handbags  reminded me of chic ancient times. Pleasant beige and khaki colored shirtdresses took us on a mind-safari. Some of these pieces will definetely join me for some nice sunny days out.

Safari colors and the (literally) BIG trend - male watches



Red Carpet Ready               Soft summer pastel

We were invited to get an exklusive preview of the Steve Madden Spring 2010 collection. All these gorgeos shoes amazed us so much that we can’t wait for the release. We will definitely be shoe shopping by then - big time.

Here are some piece we don’t want you to miss:

Trezure: perfect holiday-on-the-islands-shoe

Jezebel Flats for the Boyfriend-Look

Author: Vera Wilhelmina Mayer